The rapid innovations and advances in smartphone adoption and Bitesize learning demand since the early 1990s has had a profound impact on the behavior of staff members and how they wish to complete their professional training. With Global IT expenditure on software and services predicted to rise to $3.5 Trillion in 2017, it has left organisations in an unprecedented turmoil of how to deliver cost effective training.
The average human attention spam is currently 8 seconds, therefore, it is suggested lengthy videos would not be the best way to deliver training as human beings have an attention spam of less than Gold Fish! (Statistics prove Gold Fishes have an average attention spam of 9 seconds)
"By analysing 6.9 million records of video playing, edX found that the videos with a time length less than 6 minutes are more attractive, while users’ engagement dropped sharply after 6 minutes." We as human beings not only tend to get distracted in long videos but often skip through them to the slides we deem to be the most relevant.
This is why 8 out 10 Learning and Development (L&D) professionals prefer microlearning. microlearning is a way of teaching and delivering content to learners in small, very specific bursts, where the learner is in full control of what and when they’re learning. In a recent survey it was found 94% of L&D said that they prefer microlearning to traditional time-consuming eLearning courses because their learners prefer it (Boyette, 2012).
Figure 1. The benefits of microlearning
Understanding future demand for Bitesize Learning for smartphones and tablets is more then just a mere exercise of analysing statistics, but rather identifying changes in behavior patterns and how to create an excellent microlearning environment for employees in real time using Learning Management Systems. Not only does embedding microlearning increase course completion and delivery rates but enhances the end users learning experience.
More concise nuggets of information in 3-7 minutes maximizes learning and working memory capacity. On average we forget 60% of what we have learnt in just a day, therefore it is imperative to provide learners with relevant information to increase memory retention.
Figure 2. The Ebbinghaus Forgetting Curve
Another major challenge Learning and Development consultants are being faced with is not only how to become better facilitators of a microlearning environment, but also how to help learners become more self-directed and engaged then they are currently in traditional, predominantly lecture-based and classroom training.
My Learning Hub’s blended learning module capabilities and learning paths enable you to create a media rich, personalized learner centric experience for end users. For example, you can create a course with resources such as short interactive quizzes, short videos and embed links from third parties to provide learners a completely amalgamated package.
On conclusion, microlearning based training not only makes resources more accessible to users to complete as and when they are "ready" from their preferred devices but provides a more affordable and agile solution for organisations. Learning architect Ray Jimenez explains how microlearning training is 50% cheaper to create and takes 300% less time to produce!
Use My Learning Hub’s revolutionary blended learning tools to create microlearning training which can be promptly deployed, is easy to update and increases user engagement by 50%.